// about
Engineering the systems behind growth.
I'm Ruben — a Backend Automation Engineer building infrastructure that automates lead capture, follow-up, booking, and CRM logic for service businesses and SaaS teams.
My background is in building backend automation systems on top of GoHighLevel, but my approach is platform-agnostic. I think in terms of events, state, and data flow — not features.
Every project starts with system architecture: mapping the lifecycle, defining the source of truth, and identifying where automation replaces manual work. Only then do I touch a workflow builder.
I work best with teams that need someone to own the backend — design it, integrate it, and make sure it keeps running.
{
"role": "Backend Automation Engineer",
"focus": ["system_architecture", "workflow_design", "integrations"],
"stack": ["GoHighLevel", "Webhooks", "REST", "Twilio", "Zapier", "Make"],
"thinks_in": ["events", "state", "lifecycle"],
"available_for": ["contract", "full_time", "project"]
}Let's build automation systems that scale.
Open to backend automation, CRM, and integration roles — full-time, contract, or project-based.