// about

Engineering the systems behind growth.

I'm Ruben — a Backend Automation Engineer building infrastructure that automates lead capture, follow-up, booking, and CRM logic for service businesses and SaaS teams.

My background is in building backend automation systems on top of GoHighLevel, but my approach is platform-agnostic. I think in terms of events, state, and data flow — not features.

Every project starts with system architecture: mapping the lifecycle, defining the source of truth, and identifying where automation replaces manual work. Only then do I touch a workflow builder.

I work best with teams that need someone to own the backend — design it, integrate it, and make sure it keeps running.

profile.json
{
  "role": "Backend Automation Engineer",
  "focus": ["system_architecture", "workflow_design", "integrations"],
  "stack": ["GoHighLevel", "Webhooks", "REST", "Twilio", "Zapier", "Make"],
  "thinks_in": ["events", "state", "lifecycle"],
  "available_for": ["contract", "full_time", "project"]
}
Designs
Lead lifecycle systems and event-driven backends
Builds
Webhook pipelines, CRM workflows, integration layers
Integrates
CRM ↔ messaging ↔ booking ↔ billing ↔ notifications
Delivers
Documented, observable systems your team can scale
// let's build

Let's build automation systems that scale.

Open to backend automation, CRM, and integration roles — full-time, contract, or project-based.